The house that Southern values built.

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Southern Fashion House is a privately-held, fashion design company located in the American South founded by designer Stephanie Carter. Currently the company maintains three clothing brands including DejaVu, Judith March and Jacque + Janis.

Stephanie Carter

Founder/Design Director

A proud daughter of the American South, Stephanie Carter is best known for providing today’s fashion-conscious woman a collection to both complement and embolden her individual sense of style. With a unique ability to not only find inspiration in the world around her, Stephanie connects with the space in between where emotion lives and translates those feeling into bold, feminine and authentic fashion that is the essence of her signature style and Southern roots.

Born and raised in Brundidge, Alabama, Stephanie Carter began tinkering and embellishing her outfits at an early age. This early fascination with fashion eventually led her to the beaches of the Florida Panhandle where she opened her first fashion retail store, DejaVu. An immediate success, Stephanie opened additional stores that continue to flourish to this day, garnering legions of loyal customers throughout the world.

In 2010, with her retail company thriving, Stephanie recommitted herself to her design roots and launched her now iconic fashion line, Judith March. Found in more than 850 fashion boutiques throughout North America, Judith March has become synonymous with easy-to-wear pieces that embody Stephanie’s passion, personal style and sensibilities.

With the burgeoning success of Judith March and DejaVu, as well as the impending launch of several new fashion ventures, Stephanie founded the Southern Fashion House to govern all of her companies under one roof. Fortified with a talented and dedicated team, Stephanie Carter is free to entertain her whims and implement her designs and ideas across all platforms.

Our Brands

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Deja Vu is a unique collection of apparel, accessories and specialty items that are inspired the beach vibe of the Emerald coast and the southern charm of the Southeast. Deja Vu's competitive prices and commitment to excellent customer service make this retail chain has evolved into a chic coastal "haute" spot for vacationers and locals alike.


  • Fairhope, Alabama
  • Seaside, Florida
  • Pier Park/Panama City Beach, Florida
  • Keywest, Florida

Jacque + Janis

With intricate details, innovative compositions and a down-to-earth vibe, Jacque + Janis pays tribute to fashion icons throughout the years. Inspired by the contrasting styles of a 1960's rockstar (Janis), and the softer tailored look of sophistication & elegance (Jacque), Jacque + Janis allows women to embrace whomever they choose to dress like each day.

Judith March

Judith March is a wholesale clothing line that is sold to retailers nationwide. Combining southern class with West coast bohemian vibe, and distinguished by its one-of-a-kind prints and classic, easy-fit bodies, Judith March is a collection for women who want to have fun expressing themselves through what they wear each day.

Judith March is a wholesale clothing line that is sold to retailers nationwide.

Missy Robertson

Missy Robertson by Southern Fashion House is a clothing line which appeals to active, busy working moms who want to look put together without having to put a lot of effort into it while staying modest and age-appropriate. The line is made of quality fabrics rich in color and texture, longer hemlines and shapes to flatter the more sophisticated woman. This family friendly clothing line debuts January 2014.